Helping a food company get value from dated inventory
A leading producer of chicken products had an excess of Cornish Game Hens due to a shift in farming production – 1.6 million lbs. worth approximately $3 million. The company was looking for a liquidation solution for this short dated inventory that was outside their established channels of distribution, which at the time was east of the Mississippi.
Trade X Partners quickly remarketed the entire inventory (frozen) to client approved retail channels on the West Coast… and developed a barter solution for the company to receive full wholesale value for the inventory through trade credits for planned media.
Trade X provided a turnkey remarketing solution that ensured quality and brand protection by tapping into our trusted retail partners on the West Coast. These retail outlets were approved by the client in advance and they adhered to all terms/conditions.
The client was also able to avoid loss and realize almost $3 million cash flow savings to fund media support (Spot TV) in additional markets. This incremental support led to a stronger retail presence and increases in sales/share in those markets.