Helping a consumer goods company get more value from short dated inventory
A leading producer of consumer healthcare products had an excess inventory of short dated allergy relief product. The company was also looking for ways to augment its paid media efforts during the allergy season with additional forms of brand support.
Trade X Partners leveraged its extensive network within the business community to identify an opportunity for this long standing client to donate the inventory to food banks in areas with record pollen levels. In return, the client received full wholesale value for the inventory through trade credits and significant PR from local press.
Client received $1.8 million in restored value through trade credits for planned media AND significant press coverage in the NY/PA area for their philanthropic effort.